ABOUT US Qiaru Group Co., Ltd
As a distinctive eco-friendly enterprise group, our subsidiaries in China have deeply rooted themselves in the agarwood industry,
As a distinctive eco-friendly enterprise group, our subsidiaries in China have deeply rooted themselves in the agarwood industry, focusing on selling high-quality agarwood products across six core product lines: Jewelry & Accessories, Health Foods & Beverages, Personal Care & Beauty Products, Agarwood Sleep Enhancement Products, Home & Lifestyle Goods, and Cultural & Handicrafts. We prioritize quality and innovation, effectively integrating modern technology with the cultural heritage of agarwood agriculture to drive sustainable industry growth. This approach enriches consumers' lifestyles while fostering cultural innovation within the industry.
Our core business is driven by Guangzhou Qiaru, which provides the foundation for the entire group's operations and development. Leveraging a vertically integrated supply chain, we collaborate with professional and reliable third-party suppliers to source premium agarwood products, which are then sold to distributors and end-users. This enables us to maintain consistent product quality standards while focusing on market expansion and growing our range of agarwood-based daily necessities. Our partnerships with experienced suppliers ensure operational efficiency, thereby enhancing cost control, business agility, and capital efficiency across the entire supply chain. This model allows us to concentrate on sales, marketing, and expanding product supply within the agarwood industry. Additionally, our subsidiaries in Huizhou, Xuzhou, Foshan, and Guangzhou further support this business, strengthening our growth and operational capabilities.
Our business strategy revolves around an asset-light model, aiming to maximize flexibility, minimize operational costs, and accelerate growth. By focusing on selling agarwood products (rather than in-house production), we avoid capital-intensive investments in production facilities and resources. Instead, we outsource storage, packaging, and transportation services to third-party providers through a fee-based model to optimize supply chain efficiency. This approach allows us to avoid the complexities of owning or managing inventory storage facilities while maintaining full control over inventory flow and logistics operations. By collaborating with multiple third-party warehouses for storage and packaging services, and specialized logistics providers for transportation, we can scale efficiently, respond quickly to market demands, and keep operational costs low.
To accelerate market expansion, we partner with authorized dealers and distributors nationwide through sales agency agreements. This approach enables us to effectively promote and distribute our products across multiple regions without maintaining our own inventory, further reinforcing our asset-light model. By expanding our distribution network, we aim to enhance brand awareness, increase market share, and strengthen our competitive position in the agarwood market. This scalable model supports sustainable growth while upholding our commitment to preserving cultural heritage and embracing modern innovation.


Qiaru Supply chain business
Let agarwood bring people a healthy life and wealth dreams
Agarwood Research Institute
Just as the Agarwood Research Institute serves as the group's strategic talent development hub, it has built an empowerment system driven by the "education + industry" dual engines. Through customized leadership development programs, digital learning platforms, and industry-education integration training bases, it systematically cultivates compound management talents and industry professionals. It not only provides an intellectual engine for the group's strategic transformation, but also offers business empowerment to industrial chain partners by launching agarwood culture research courses and traditional Chinese learning wisdom management systems, creating a value co-creation platform integrating industry and finance.
Cultural and Tourism Center
The Cultural Tourism Business Center focuses on the development and operation of the cultural tourism industry. It is committed to the in-depth integration of culture and tourism, and by creating unique cultural tourism projects, it provides participants with rich and diverse tourism experiences while promoting the inheritance and innovation of culture.
Supply Chain Center
We adopt a highly integrated supply chain strategy, ensuring quality and consistency throughout the entire product lifecycle from procurement to marketing. By collaborating with professional third-party suppliers proficient in agarwood cultivation, processing, and production, we focus on selling and marketing agarwood products to distributors and end-users without bearing the burden of resource-intensive operations. Within this framework, each of our subsidiaries plays a key role: Huizhou Qiar is dedicated to product procurement and management, ensuring our products maintain uniqueness in the agarwood industry. It also oversees patent management and intellectual property protection to ensure the effective protection and application of the company's technological achievements. Foshan Lie Energy focuses on marketing and customer service, aiming to provide consumers with an excellent shopping experience and enhance customer engagement. Meanwhile, Guangzhou Qiaru and Xuzhou Qiaru implement sales and marketing strategies to ensure stable market supply and efficient sales. Foshan Qiar specializes in promoting agarwood product sales and boosting brand awareness through the operation of "Qiar Agarwood Living Hall". This integrated model allows us to leverage the expertise and resources of our partners, delivering superior product quality while maintaining agility and adaptability. Such strategic oversight ensures every product reflects our commitment to excellence and consistency from the source to the end consumer.
Cultural Brand Center
As the hub for the group's cultural development and brand management, the Cultural Brand Center undertakes important responsibilities such as shaping and disseminating the group's culture, building the brand image, and enhancing the brand value. Its development goal is to construct a distinctive corporate culture and brand image, strengthen the group's cohesion and centripetal force, raise its visibility and reputation, and provide strong support for the group's sustainable development.
Just as the Agarwood Living Hall
Just as the Agarwood Living Hall is positioned as a display, service and experience center. In the hall, consumers are welcomed into an elaborately designed environment to explore and discover selected high-end agarwood products customized according to diverse lifestyle preferences. Experienced staff provide personalized consulting and product recommendations on-site. The hall also features a dedicated experience area, where consumers can immerse themselves in the unique charm of agarwood in a relaxed and pleasant atmosphere. In addition to displaying and selling a variety of agarwood products, the hall regularly holds experience activities such as cultural salons and product appreciation sessions to enhance customer interaction and foster long-term brand loyalty. Just as the Agarwood Living Hall is committed to providing a unique experience that integrates high-quality life, cultural inheritance and artistic exchange, allowing every visitor to feel the elegant taste of agarwood products. Its goal is to become a benchmark in the agarwood industry, and actively contribute to the protection and dissemination of Chinese cultural heritage by promoting innovation and development.
Products
Let agarwood bring people a healthy life and wealth dreams
Our advantage
Agarwood Industry Headquarters Economic Base
Efficient Logistics System
The company has established a comprehensive logistics system covering warehousing, distribution, and transportation to ensure the rapid flow of products and timely response to the market. In the warehousing link, it has strategically deployed warehouses in key procurement areas — for example, Xuzhou Qiaru and Guangzhou Qiaru have set up warehouses in Shenzhen to store agarwood jewelry and handle inventory transfers respectively, realizing a seamless connection from procurement to delivery. Modern inventory
Highly Vertically Integrated Supply Chain
We leverage strategic relationships to enhance our competitive advantages and expand our product supply. In the agarwood jewelry segment, we source products from suppliers with rich experience in jewelry design and R&D. We have launched the "Qiaru Agarwood Jewelry" series, which not only highlights the unique charm of agarwood but also integrates the essence of modern jewelry design, bringing consumers a refreshing wearing experience. In addition, to meet the growing demand for sleep health solutions
Strategic Relationships in Product Procurement
Recognizing the unique appeal of agarwood products, we have gradually established a comprehensive sales network across cities and regions nationwide. This network includes our flagship Qiaru Agarwood Lifestyle Gallery stores as well as authorized dealer and distributor outlets set up in multiple locations through sales agency agreements. As of the date of this prospectus, our flagship Qiaru Agarwood Lifestyle Gallery is located in Foshan, with sales agency stores established in major locations such as Zhuhai
Professional Sales Network
We have established a comprehensive logistics system covering warehousing, distribution, and transportation. This system can quickly respond to changes in market conditions and customer demands, ensuring the rapid flow of products from production to sales. To optimize efficiency, we have strategically located warehouses in key procurement areas to facilitate the seamless movement of goods from procurement to final delivery. For example, Xuzhou Qiaru has set up a procurement warehouse in Shenzhen to store lo
R&D strength
The agarwood industry carries a long and profound traditional Chinese fragrance culture, and is also a promising emerging industry with strong market space and high commercial value

Enterprise film

Qiaru Group is an ecological enterprise focusing on the agarwood industry, integrating traditional essence with modern innovation. Since its establishment, it has adhered to the brand philosophy 'Qiaru Agarwood, Ancient Charm in Modern Chapters' and strives to build an 'Oriental healthy lifestyle aesthetics brand' with six core product series (personal care & cosmetics, agarwood sleep enhancement, home living, jewelry & accessories, cultural crafts, healthy food & beverages). Its core competitiveness lies in 'full-category ecology + culture & technology integration'. Focused on inheritance and innovation, it inherits agarwood culture with new approaches and integrates with modern elements to build a 'product-scenario-service' loop. The future goal is to strengthen ecological synergy, deepen cultural-tech IP, and become a leader in the agarwood industry by breaking homogenization.

News
The previous market changes of agarwood have always attracted attention