2023: Blueprint Outlining, Strategic Takeoff
1. Establishment and Brand Positioning
Qiaru Supply Chain was officially established on December 12, 2023. Adhering to the core brand philosophy of "Natural, Pure, Technological, High-Quality", it focuses on the agarwood industry and is committed to building a leading global brand in the agarwood sector.
Founder Jiang Fusheng proposed the development concept of "Technology as the Root, Culture as the Soul, and Capital as the Enabler", clarifying the group's strategic direction with technology-driven development and cultural inheritance as the dual engines.
2. Supply Chain and Ecological Layout
Established Guangzhou Qiaru Supply Chain Co., Ltd., which is responsible for the group's product operation and supply chain management.
Planned to build 10,000-mu agarwood planting bases in Huizhou (Guangdong), Jinggangshan (Jiangxi) and other regions. Cooperated with enterprises and research institutes to construct an entire industrial chain ecosystem, laying the foundation for subsequent product innovation.
2024: Brand Upgrade, In-depth Cultural Cultivation
1. Initial Formation of Product System
Launched six product lines: Jewelry & Accessories, Health Food & Beverages, Personal Care & Cosmetics, Agarwood Sleep Aids, Home Living, and Cultural Crafts, covering consumers' full-scenario needs.
Released the "Five Elements Energy Series" agarwood jewelry, combining natural gemstones with agarwood essential oil, creating the industry's first energy incense product.
2. Market Expansion and Cooperation
Held new product tasting sessions to showcase the agarwood sleep aid series (such as agarwood pillows and mattresses) and beauty series (such as anti-aging essence), attracting industry attention.
Launched the "Qiaru E-Commerce" online mall, combined with the offline "Hundred Cities, Ten Thousand Stores" plan, and laid out nationwide through the "store-in-store" model to increase the brand's market share.
3. Capital Operation and Industry Recognition
Won honors such as "Leading Brand in China's Agarwood Jewelry Industry in the New Era" and "Innovative Model Enterprise of New Quality Productivity in China in the New Era", with multiple patents under application.
Strategic President Luo Yuhao revealed the listing plan, enhancing investor confidence and promoting the group's march towards the capital market.
4. Social Responsibility and Ecological Co-construction
Released the "Qiaru Agarwood Ecology + 10,000 Agarwood Life Museums Nationwide + 100,000 Personal IP Matrix" plan, supporting entrepreneurs through preferential policies and helping agarwood culture enter ordinary people's homes.
Maintained close cooperation with institutions such as the Foshan Dabu Chamber of Commerce to jointly promote regional economic development and cultural inheritance.
On December 12, 2024, the group held its anniversary celebration and simultaneously launched the "2025 Agarwood Culture Year", announcing the theme of "Pay Tribute to Extraordinariness, Start a New Chapter with Incense" to promote the popularization of agarwood culture.
2025: Cultural Empowerment, Foundation Consolidation
1. Agarwood Culture Takeoff Conference
On March 22, 2025, the group held the "Fragrant Life, Intelligent New Chapter" conference in Guangzhou, launching innovative products such as agarwood cushion towels and hydrating masks, and releasing the implementation plan for the "2025 Agarwood Culture Year".
Founder Jiang Fusheng proposed the "Three-Dimensional Reconstruction" strategy:
Cultural Decoding: Activate the essence of thousands of years of incense culture and promote the popularization of agarwood culture;
Technological Empowerment: Build a product system relying on AI technology and expand business layout;
Ecological Construction: Establish a complete agarwood supply chain, forming an entire industrial chain ecosystem integrating raw material reserves, product innovation, production and sales.
2. Product Line Enrichment & Market Expansion
Just as Charu Group has partnered with Zhongshan Ginseng Palace Museum, it deeply explores the cultural connotations of ginseng, expanding the brand's cultural boundaries and industrial tracks.
Through offline Charu Agarwood Life Museums and online cultural communication empowerment, it builds a "physical + online" dual-channel customer acquisition system for agents. This helps expand consumer groups and reach broader markets, while leveraging brand cultural endorsement to reduce customer acquisition costs and enhance customer trust and repurchase rates.
3. Future Outlook and Industry Leadership
With the vision of "The Revival of Incense Taoism is the Recompilation of Civilization", Mr. Jiang Fusheng proposed to reconstruct the global agarwood industry ecosystem with culture as the soul and technology as the wings.
The group plans to transform the thousand-year-old fragrance into a bridge for the world to understand Oriental wisdom through the "Hundred Cities, Ten Thousand Stores" strategy and global cultural year activities, promoting the inheritance and development of Chinese agarwood culture.
